Wednesday, 10 September 2014
Sunday, 7 September 2014
Tuesday, 2 September 2014
LO4 Sound Editing
This is the sound editing for the voice notes for connor. We brainstormed a short script which Will wrote out. The group met up with him on the 8th June. We decided the voice was too quiet and there was too much hiss, which Will edited out.
Monday, 1 September 2014
LO4 Editing Logs and Evidence of Storage
The right hand side of premiere shows the timeline of events for music, titles, video etc. and is where we were able to edit the shots once we had put them in the film. The left hand side is where the clips are stored so we were able to store files and choose the ones we wanted to use.
Wednesday, 7 May 2014
Thursday, 1 May 2014
Wednesday, 9 April 2014
Monday, 7 April 2014
Monday, 17 March 2014
LO2 Lesson Objectives
17/03/14
Filming first scene of 'Static Reality' on location at Wincobank. We will use 2 Nikon DSLR's, 2 Tripods, microphones, a shoulder mount
The objectives for today will be to film our first scene, develop film making skills and to effectively communicate with actors when directing a film
24/03/14
Today we will be discussing and planning the shots in the film for the bedroom scene and the scene at sheffield live
31/03/14
Today we will be planning the shots for Wednesdays film shoot when we will be shooting the basement scene, the house scene and the field scene
Filming first scene of 'Static Reality' on location at Wincobank. We will use 2 Nikon DSLR's, 2 Tripods, microphones, a shoulder mount
The objectives for today will be to film our first scene, develop film making skills and to effectively communicate with actors when directing a film
24/03/14
Today we will be discussing and planning the shots in the film for the bedroom scene and the scene at sheffield live
31/03/14
Today we will be planning the shots for Wednesdays film shoot when we will be shooting the basement scene, the house scene and the field scene
Monday, 24 February 2014
LO2 Health and Saftey
Legal and Ethical Considerations
Static Reality will feature the use of
drugs and violence, so must adhere to the British Board of Film
Classification’s regulations for 15 rated films.
Drugs
Drug taking may
be shown but the work as a whole must not promote or encourage drug misuse
(for
example, through instructional detail). The misuse of easily accessible and
highly dangerous substances (for example, aerosols or solvents) is unlikely to
be acceptable.
The use of drugs in Static Reality is brief
and intends to showcase the characters’ dependence and addiction. It does not
promote the use of it and portrays the negative effects of using it, depression,
schizophrenia, impairment etc.
Violence
Violence may be
strong but should not dwell on the infliction of pain or injury. The strongest
gory images are unlikely to be acceptable. Strong sadistic violence is also
unlikely to be acceptable. There may be detailed verbal
references to sexual violence but the depiction of sexual violence must be
discreet and justified by context.
There will be a clip of a fight scene, that
won’t show injury. The corpse won’t have any external injury and will just
appear dead. This does not breach the regulations of the BBFC.
We will also be using a copyrighted music
track, Feel Good Hit of The Summer by Queen of the Stone Age, so the proper
legal action must be carried out to request it for use in our trailer. Alex has
filed a request to Kobalt; the legal owners of Queens of the Stone Age to allow
the use of the track in Static Reality. Other tracks used in the trailer are
sourced from Incompetech, provided royalty free and licensed by a Creative
Commons license.
We will
assure that before entering or taking photos of an individual’s private property,
permission is granted from the owner.
Sunday, 23 February 2014
Saturday, 22 February 2014
Lo2 Treatment and Concept: More
Pre-Production
Film Trailer Treatment and Concept
Production Team
·
Jake Dungworth – Director/Cinematography
·
Alex Raynes – Producer/Writer
·
Will Hewitt – Producer/Writer/Cinematography
·
Lewis Leversidge – Post
Production/Health and Safety Manager
Characters/Actors
Connor Wright – Mike Davies
Ronnie – Luke Goddard
Mr. Shipman (Boss) – James Scanlan
Connor’s Mate – Mitch Morton
Connor’s Mate #2 – Dominic Duerden
Policeman – Mick Heard
Locations
Derelict Building - UTC Sheffield College
Basement (111, Matilda Street, Sheffield, S1 4QF) – Monday 17th
9:30am – 12:30pm
Office – Sheffield Live! (15 Paternoster
Row, Sheffield, S1 2BX) – Wednesday 19th 9:15 – 11:00
Flat (6, Stanwell Avenue, Wincobank,
Sheffield) – Saturday 15th 10:00am
Concept
In the trailer of Static Reality we touch on the ideas of
schizophrenia, human conscience, drug use and the ‘groundhog day’ esque style
of film where the days repeat themselves from our main character’s point of
view.
Essentially it follows the life of a single man, Connor Wright who normally
lives a ‘regular’ life, where he goes to work at the accounting office of
Willow Pharmaceuticals, but is also a drug addict. He and his friend Ronnie are
obsessed with drugs, their lives are going nowhere and this how they prefer to
spend their time. At the beginning of the trailer, Connor awakes in a derelict
building next to a dead body. A static radio noise plays in the background. Mysteriously the corpse doesn’t faze him and
he knows he has to get rid of the body but is unsure why, as if he’s in fear
that if he doesn’t do it bad things will happen. Our character suffers from
blackouts, which are sequentially followed by these instances where he awakes
in the room. Basically he believes he has a different life purpose on these
different days. However, the character’s
memory is erased after these days and he has no knowledge of either day. Until one day, his boss at work catches on to
his mysterious absences; our character looks bewildered at the boss insistent
that he never misses a day at work. Following this, he wakes up next to his
boss who is dead. The character thinks this is just another body to dispose of,
unbeknown to the fact it’s his boss. Waking up on the next day he goes to work
to discover his boss is missing, yet there is police involved. He overhears the
police enquiring a co-worker, who replies that he hasn’t be seen for 2 weeks.
During this scene, the camera focuses on our characters face that increasingly looks
confused as to what might have happened. He walks over to his desk to find the
radio playing the same static noise. The trailer cuts to several clips of other
scenes in the film, an action scene, a clip of our character running etc. while
‘Feel Good Hit of the summer’ by Queens of the Stone Age plays.
Audience
Broadcast for a 15+ Audience
Purpose
The trailer for Static Reality has been
created for Warp Films as a competition.
Equipment (Provided free by UTC
Sheffield College)
Camera – Sony Pro HD P100E, Canon 650D DSLR
Mounts – Tripod, Steadicam, Fig Rig
Lighting
Props, Costumes and Models
Wheelbarrow
Bin Liner
Imitation of Drugs
Radio
·
Connor Wright – Suit/Casual
Clothes
·
Mr. Shipman – Suit
·
Ronnie – Casual
·
Policeman – Uniform
Friday, 21 February 2014
Friday, 7 February 2014
Monday, 3 February 2014
LO1 Short Film Review Sight film review
Sight
The main character in Sight is the
developer of the gadget that allows people to see everything they can in more
detail than a normal human. He is the developer of this product and works for
the company so is able to see and use the product to his own advantages. This
is shown using the displays that he uses to view the other character, as it
shows he able to read the mind of the other character in the story. The main
character appears to be slightly arrogant and cocky using his facial gestures
which even before revealed, makes it clear to the audience that he is able to
see things that the other people cannot. By the constant, omniscient smile that
the main character has, the audience is lead to believe that he is able to
manipulate the other character due to the fact that he knows everything there
is to know about her.
The lighting used in the film is more often
than not very bright when viewing the man, this lighting effect gives the man
an omnipotent feel to him, as if he has more power than others and that he is
almost god like. Bright lights are often connoted with heaven and god like
mythology, so by using this lighting it is able to show that the main character
is all seeing and all knowing, like a god is supposed to be. Bright lighting is
also associated with the future as the future is often seen as bright, so this
connotes that the environment the characters are set in is in the future.
The environment that the film is set in is
a very clean and bright scene. This connotes that the place they are in is very
futuristic and is not in the modern day, by making the scenes bright and clean
it allows the film to show that the characters are in a more futuristic world
than modern times without actually having to state or establish where they are,
so it can be done subliminally through the associations that are given off by
the media.
There are few props used in the short film
to demonstrate the product “sight” as most of it is done by CGI and editing.
However changing the colour of the characters eyes, and making them look as if
they are pieces of technology rather than parts of the body, this allows the
viewer to realise that the gadget is inside the body, without showing a solid
piece of technology. There are props used in the main characters house and in
the restaurant to demonstrate the scene that they are in, even though there are
no establishing shots of the scenes.
LO1 – Analyse a range of audio visual promos Film Trailer Reviews
Godzilla 2014 Trailer
The purpose of the trailer is to entice the viewer and build up tension throughout the trailer so the viewer is eager to see more of the film. As it is supposed to be tense and scary, the purpose is also to shock the viewer, which will make them want to see the film. The lighting used is very minimal, making the whole trailer very dark which makes the trailer more tense and shows the mood is very anxious, which connotes something is about to happen. The trailer is fairly linear, and shows the progression of the monster coming from the sea to the city, and showing the panic levels of the people rapidly increase. The titles used are not to explain the story, but to just advertise the film, but to keep them in the theme, are written in a blood splatter font, which connotes their will be fatalities when fighting godzilla in the film. The music is very atmospheric, increasing in pitch and volume for the most tense parts of the trailer, to build up the suspense. The scene is set in a dirty, derelict, burnt out city, which shows the audience something major has happened there, so it must have been caused by something, leading the audience to want to find out what has happened.The genre of the film is sci-fi thriller, which is why the music and atmosphere builds up tension in the film. The content in the trailer is an array of quick takes following one long take which builds an atmosphere of fear and suspense, only showing a silhouette of the monster. As the lighting is dark, and there is lots of musky, smoky scenery which denotes there has been a large event to have caused this, but it connotes an atmospheric wait for something more destructive to happen. The flashing red flares and fast camera cuts connotes an emergency and will add panic to the trailer and the people watching it. This is done as it is in the stylings of a thriller/sci-fi film, which is the genre of this one. The audience will be on the edge of their seats because of the nail biting action on screen, which is what the trailer is supposed to do.
https://www.youtube.com/watch?v=I-EEqJ9HyTk
Grown Ups 2 Trailer
The purpose of the trailer is to entice the audience to watch the film by showing them how funny the film will be and how they will be able to go and have a great time watching the film and have memorable moments of comedy which will be entertaining for them. The Grown ups 2 trailer starts off with a previous lookback from the antics of the first film, highlighting the funny parts, which will make the audience remember the film as being very comical. It also shows to people that have not seen the first one, that the basic storyline is easy to grasp and watching the first one is not a necessity, and it could also make them go out and buy it. As it is a comedy, it then goes on to show lots of the funniest parts of the film, giving the storyline in a blue, fun font, which connotes the film is a family friendly comedy and enjoyable for everyone. The actors names are also given in the same font, with still shots of the actors next to them, this is very important as the people involved are renowned comedy actors which will be a big persuasion for some of the audience. As the film is based on american values of raising kids properly in an all American environment, the music is happy, classic rock, from America which connotes the film is an american one and the characters stand for these values. The trailer is in a linear format, so it is easy to follow, and includes very funny parts so that the audience will be eager to see the film. The takes are fairly slow and show fairly large sections of the film so that the jokes can be understood, which is a convention of this genre. As there is no need for tension or suspense, the upbeat music, slow moving clips and long screenshots of actors is very stylistic of the genre. The trailer should have the audience laughing at the many comic elements, and by showing a variety of comic styles, shows the audience that anyone will be able to go and have a laugh. There is no need for changes of pace in the trailer and there are no twists as the trailer itself is only to make people laugh and want to see the film.
https://www.youtube.com/watch?v=YhOWtVElqfw
Hurt Locker Trailer
The purpose of the film is to get people to want to watch the film. This is done by creating a very realistic look into life on the warzone, it is meant to provoke an emotional response from the audience by shocking them, as well as getting them to put themselves in the shoes of a bomb disposal expert. It is also meant to entertain the audience with a suspenseful and interesting story. The music on the trailer is fairly quiet, setting a calm atmosphere, but changes to a loud deep rumble when either titles or short fast takes are used to build suspense. The loud contrast in the music breaks up the calm and connotes that anything can happen in the warzone very suddenly. The titles are White and Red text on a black background and have captions in them that tell the audience the personalities of a bomb squad member. The font is slightly broken up like a damaged building which connotes the buildings in the area are derelict and have been broken and shattered by the explosions. There is a title in the middle section of the film that show the awards, nominations and achievements of the film, which will appeal to some people that will only see films that are rated highly by critics. The red and white text comes back on screen to show quotations of how good the film is from various people, critics and companies, again reinforcing the critical quality of the film. Towards the end of the trailer the takes become faster and the cuts dip to black and give more tension to the trailer and keep cutting to the sound of a heartbeat, getting faster each cut, which connotes the heartbeat of a soldier in the field when disarming a bomb, showing the immense pressure put on the men. This will have the audience on the edge of their seat,wanting to find out what happens to the squad, it should excite them and make them want to go out and watch the film. The trailer is very stylistic of the action genre, helping to build tension without revealing the true happenings in the end. It is linear, so the trailer acts as a mini film, leaving it as a cliffhanger, which is a big part of the action film genre, it will make the audience want to find out how the film ends.
https://www.youtube.com/watch?v=2GxSDZc8etg
Source Code Trailer
The purpose of this trailer is to confuse the audience which will hopefully build suspense and make them want to watch the film and find out more. The source code trailer starts off with a short series of very fast, erratic and confusing cuts from a variety of different shots. It then cuts to a shot of the main character talking to a woman, adding further to the confusion, until a very high tech looking piece of text comes on to give another confusing throw to the audience. The text connotes a very futuristic place, or piece of technology which is very relevant to the next part of the trailer. The quite, atmospheric music then cuts out to a large explosion as the train explodes and cuts to black, this sudden explosion is stylistic to the thriller/action genre and is meant to excite and intrigue the audience. The scene then dips to back and a shot of the mans eye, zooming out to his face is revealed. As the story is very complex, the next part is an explanation as to what the film is about and what has just happened to the man, this will save reading time for the audience and allow them to show more footage of the film. The music then becomes very calm, the cuts slow down and the music rests to a low pitch, slow rhythmic beat. Often the cuts connote an eye closing, as if the viewer is in the scene watching it from their own perspective which will make them want to be in the film, and making a personal connection with the character. Towards the end, another stylistic convention of a blockbuster occurs, where the names of the actors appear on screen in between different cuts. The music becomes faster and louder near the end until it stops for a loud train horn, then a cut to the title of the film, which is done to make the trailer memorable for the audience. Due to it being a thriller/action type film, a cliffhanger is left at the end to keep the audience wanting to see more.
https://www.youtube.com/watch?v=WatVodRARsU
Woman in Black Trailer
The trailer is made to present large suspense and a horror theme to the audience as well as scaring the audience, making them want to find out what is haunting this man. The start is a series of slow shots, with cuts that dip to black that create mystery. The music sound as though it is played on a string instrument, possibly a harp at a high pitch which is very mysterious adding to the air of mystery in the film. The shots then leave the main character with a very confusing, other worldly lampshade, then a shocking face at the other side to make the audience jump. The music gets louder and the pace suddenly increases to create a spooky and frantic atmosphere, then cutting to a longer shot of the main character to distill the tension. The titles then appear to scare the audience more, using a ghostly font connoting that there is some form of haunting going on. A variety of scary occurings start to appear in the next few shots, with music getting louder and eerier, this continues until the end of the trailer. There are lots of screams and shots to make people jump which are very stylistic of the horror genre, as they are meant to frighten the audience and make them face their fears meaning this trailer is also in with the genre. The title then pops up in a very ghoulish font, again connoting the meaning and ideas in the film, which are ghosts and haunting. The trailer then finishes with the protagonist looking into the eyes of the ghost with a loud scream. This trailer will have the audience excited and scared to make them want to find out what happens to the main character and challenge themselves to sit through this terrifying film.
https://www.youtube.com/watch?v=dPYMUnJGURI
The purpose of the trailer is to entice the viewer and build up tension throughout the trailer so the viewer is eager to see more of the film. As it is supposed to be tense and scary, the purpose is also to shock the viewer, which will make them want to see the film. The lighting used is very minimal, making the whole trailer very dark which makes the trailer more tense and shows the mood is very anxious, which connotes something is about to happen. The trailer is fairly linear, and shows the progression of the monster coming from the sea to the city, and showing the panic levels of the people rapidly increase. The titles used are not to explain the story, but to just advertise the film, but to keep them in the theme, are written in a blood splatter font, which connotes their will be fatalities when fighting godzilla in the film. The music is very atmospheric, increasing in pitch and volume for the most tense parts of the trailer, to build up the suspense. The scene is set in a dirty, derelict, burnt out city, which shows the audience something major has happened there, so it must have been caused by something, leading the audience to want to find out what has happened.The genre of the film is sci-fi thriller, which is why the music and atmosphere builds up tension in the film. The content in the trailer is an array of quick takes following one long take which builds an atmosphere of fear and suspense, only showing a silhouette of the monster. As the lighting is dark, and there is lots of musky, smoky scenery which denotes there has been a large event to have caused this, but it connotes an atmospheric wait for something more destructive to happen. The flashing red flares and fast camera cuts connotes an emergency and will add panic to the trailer and the people watching it. This is done as it is in the stylings of a thriller/sci-fi film, which is the genre of this one. The audience will be on the edge of their seats because of the nail biting action on screen, which is what the trailer is supposed to do.
https://www.youtube.com/watch?v=I-EEqJ9HyTk
Grown Ups 2 Trailer
The purpose of the trailer is to entice the audience to watch the film by showing them how funny the film will be and how they will be able to go and have a great time watching the film and have memorable moments of comedy which will be entertaining for them. The Grown ups 2 trailer starts off with a previous lookback from the antics of the first film, highlighting the funny parts, which will make the audience remember the film as being very comical. It also shows to people that have not seen the first one, that the basic storyline is easy to grasp and watching the first one is not a necessity, and it could also make them go out and buy it. As it is a comedy, it then goes on to show lots of the funniest parts of the film, giving the storyline in a blue, fun font, which connotes the film is a family friendly comedy and enjoyable for everyone. The actors names are also given in the same font, with still shots of the actors next to them, this is very important as the people involved are renowned comedy actors which will be a big persuasion for some of the audience. As the film is based on american values of raising kids properly in an all American environment, the music is happy, classic rock, from America which connotes the film is an american one and the characters stand for these values. The trailer is in a linear format, so it is easy to follow, and includes very funny parts so that the audience will be eager to see the film. The takes are fairly slow and show fairly large sections of the film so that the jokes can be understood, which is a convention of this genre. As there is no need for tension or suspense, the upbeat music, slow moving clips and long screenshots of actors is very stylistic of the genre. The trailer should have the audience laughing at the many comic elements, and by showing a variety of comic styles, shows the audience that anyone will be able to go and have a laugh. There is no need for changes of pace in the trailer and there are no twists as the trailer itself is only to make people laugh and want to see the film.
https://www.youtube.com/watch?v=YhOWtVElqfw
Hurt Locker Trailer
The purpose of the film is to get people to want to watch the film. This is done by creating a very realistic look into life on the warzone, it is meant to provoke an emotional response from the audience by shocking them, as well as getting them to put themselves in the shoes of a bomb disposal expert. It is also meant to entertain the audience with a suspenseful and interesting story. The music on the trailer is fairly quiet, setting a calm atmosphere, but changes to a loud deep rumble when either titles or short fast takes are used to build suspense. The loud contrast in the music breaks up the calm and connotes that anything can happen in the warzone very suddenly. The titles are White and Red text on a black background and have captions in them that tell the audience the personalities of a bomb squad member. The font is slightly broken up like a damaged building which connotes the buildings in the area are derelict and have been broken and shattered by the explosions. There is a title in the middle section of the film that show the awards, nominations and achievements of the film, which will appeal to some people that will only see films that are rated highly by critics. The red and white text comes back on screen to show quotations of how good the film is from various people, critics and companies, again reinforcing the critical quality of the film. Towards the end of the trailer the takes become faster and the cuts dip to black and give more tension to the trailer and keep cutting to the sound of a heartbeat, getting faster each cut, which connotes the heartbeat of a soldier in the field when disarming a bomb, showing the immense pressure put on the men. This will have the audience on the edge of their seat,wanting to find out what happens to the squad, it should excite them and make them want to go out and watch the film. The trailer is very stylistic of the action genre, helping to build tension without revealing the true happenings in the end. It is linear, so the trailer acts as a mini film, leaving it as a cliffhanger, which is a big part of the action film genre, it will make the audience want to find out how the film ends.
https://www.youtube.com/watch?v=2GxSDZc8etg
Source Code Trailer
The purpose of this trailer is to confuse the audience which will hopefully build suspense and make them want to watch the film and find out more. The source code trailer starts off with a short series of very fast, erratic and confusing cuts from a variety of different shots. It then cuts to a shot of the main character talking to a woman, adding further to the confusion, until a very high tech looking piece of text comes on to give another confusing throw to the audience. The text connotes a very futuristic place, or piece of technology which is very relevant to the next part of the trailer. The quite, atmospheric music then cuts out to a large explosion as the train explodes and cuts to black, this sudden explosion is stylistic to the thriller/action genre and is meant to excite and intrigue the audience. The scene then dips to back and a shot of the mans eye, zooming out to his face is revealed. As the story is very complex, the next part is an explanation as to what the film is about and what has just happened to the man, this will save reading time for the audience and allow them to show more footage of the film. The music then becomes very calm, the cuts slow down and the music rests to a low pitch, slow rhythmic beat. Often the cuts connote an eye closing, as if the viewer is in the scene watching it from their own perspective which will make them want to be in the film, and making a personal connection with the character. Towards the end, another stylistic convention of a blockbuster occurs, where the names of the actors appear on screen in between different cuts. The music becomes faster and louder near the end until it stops for a loud train horn, then a cut to the title of the film, which is done to make the trailer memorable for the audience. Due to it being a thriller/action type film, a cliffhanger is left at the end to keep the audience wanting to see more.
https://www.youtube.com/watch?v=WatVodRARsU
Woman in Black Trailer
The trailer is made to present large suspense and a horror theme to the audience as well as scaring the audience, making them want to find out what is haunting this man. The start is a series of slow shots, with cuts that dip to black that create mystery. The music sound as though it is played on a string instrument, possibly a harp at a high pitch which is very mysterious adding to the air of mystery in the film. The shots then leave the main character with a very confusing, other worldly lampshade, then a shocking face at the other side to make the audience jump. The music gets louder and the pace suddenly increases to create a spooky and frantic atmosphere, then cutting to a longer shot of the main character to distill the tension. The titles then appear to scare the audience more, using a ghostly font connoting that there is some form of haunting going on. A variety of scary occurings start to appear in the next few shots, with music getting louder and eerier, this continues until the end of the trailer. There are lots of screams and shots to make people jump which are very stylistic of the horror genre, as they are meant to frighten the audience and make them face their fears meaning this trailer is also in with the genre. The title then pops up in a very ghoulish font, again connoting the meaning and ideas in the film, which are ghosts and haunting. The trailer then finishes with the protagonist looking into the eyes of the ghost with a loud scream. This trailer will have the audience excited and scared to make them want to find out what happens to the main character and challenge themselves to sit through this terrifying film.
https://www.youtube.com/watch?v=dPYMUnJGURI
LO1 Researching Audio Visual Promotions
Barclays Water Slide Advert
Purpose: The purpose of the advert is to show how much easier life is with the Barclaycard.
Form: The form of the piece is an advert
Content: The advert follows a man on his way home from work on a giant slide using his card with contactless payment to pay for everything on his way.
Meaning: The advert uses loud, joyful, feelgood music. A lot of shots are over the shoulder of the man as he travels down the slide to give the viewer the sense that they are in the advert. The advert connotes how much easier contactless payment makes your life. This will persuade the audience to get the card as it will make things easier.
Genre: The genre of the piece is a positive and persuasive advert to make the audience feel as though they need the product.
Audience: The audience is people between the ages of around 18-50 who are able to have a credit card and have a busy life.
https://www.youtube.com/watch?v=1WlRcXIO5ik
John Smiths Diving Advert
Purpose: The purpose of the advert was to show that John Smiths have a no nonsense approach to beverages, as it connotes 'real men' take a no nonsense approach to life.
Form: The form of the piece is an advert.
Content: The advert shows a diving contest with 2 serious contestants doing recognised dives, then an overweight 'John Smith' doing a bomb. He receives a perfect 10 for his dive to represent the "No Nonsense motto of John Smiths.
Meaning: The power is with the judges due to the low angle shots in the advert, and has them being serious as if it was a real contest. It connotes that the best things in life are simple, similar to the ethos of the John Smith company. They use a typical beer drinking pub goer to relate to their audience. The camera work shows replays and a scoreboard is edited on, this makes the advert intentionally look like a professional diving event, rather than an advert.
Genre: The genre of the advert is a sort of mockumentary style feelgood piece.
Audience: The target for the advert is middle aged men who enjoy going to the pub with their mates.
https://www.youtube.com/watch?v=oG3mDgDaMfI
Toyota Rav 4 Ad
Purpose: The purpose of the advert is to make the audience want to go out and buy the car on the advert.
Form: The form of the piece is an advert.
Content: The toyota advert shows a couple getting ready to go out the house at great speed. Everything goes wrong because of the speed they are getting ready at, including the man burning his head along with other things.
Meaning: The advert shows them fighting for the car in their driveway, the man blows up the house connoting the car is so good it is worth blowing his house up for. The shots are mostly over the shoulder and from the view of the people in the advert to give the viewer the perspective of the people in the advert.
Genre: The advert is shot like an action movie, as it is very fast paced with lots of changes in shots throughout.
Audience: It is targeted at people who can afford the car, so people above the age of 25 as it also has lots of space for families.
https://www.youtube.com/watch?v=qGTiWPLOCQg
An Idiot Abroad
Purpose: The advert is meant to get the audience to want to watch the show by making them laugh.
Form: The form of the piece is an advert.
Content: The idiot abroad trailer displays 2 different scenes, on of 3 men sat in chairs, one of them the main characters discussing the show and insulting the main character. It then pans to different parts of the episodes to try and inform the audience of the show, with the 3 men promoting the show and trying to persuade people to watch it by saying how funny it is. Most shots are establishing shots and crowd shots of the man in the show.
Meaning: The show is about the greatest places on earth that people want to visit, but it connotes that anything can seem slightly boring if the wrong mindset it used.
Genre: The genre of the advert is comedy, as it is designed to make people laugh.
Audience: It appeals to older children, right the way through to elderly people, as it uses universal comedy as well as shows far off lands.
https://www.youtube.com/watch?v=VpePyoqbtJ0
Old Spice Advert
Purpose: The purpose of the advert is to make men want to buy this deodorant in the advert.
Form: The form of the piece is an advert.
Content: The Old Spice advert tells the audience how to "smell like a man" Throughout the advert mostly close ups are used on the man in the advert, who gives many reasons as to why the bodyspray will make luxurious things happen.
Meaning: The way the man says these tries to make the audience want to buy this product for the effects, as it connotes Old Spice is a deodorant that will allow the wearer to achieve these things that he desires.
Genre: The genre of the piece is an advert, that is shot in a paradise like setting, like a holiday advert, to show all the great things that can happen.
Audience: It appeals to young men to middle aged men who care about personal hygiene and have or are looking for a partner.
https://www.youtube.com/watch?v=ded2qO9eXJU
Purpose: The purpose of the advert is to show how much easier life is with the Barclaycard.
Form: The form of the piece is an advert
Content: The advert follows a man on his way home from work on a giant slide using his card with contactless payment to pay for everything on his way.
Meaning: The advert uses loud, joyful, feelgood music. A lot of shots are over the shoulder of the man as he travels down the slide to give the viewer the sense that they are in the advert. The advert connotes how much easier contactless payment makes your life. This will persuade the audience to get the card as it will make things easier.
Genre: The genre of the piece is a positive and persuasive advert to make the audience feel as though they need the product.
Audience: The audience is people between the ages of around 18-50 who are able to have a credit card and have a busy life.
https://www.youtube.com/watch?v=1WlRcXIO5ik
John Smiths Diving Advert
Purpose: The purpose of the advert was to show that John Smiths have a no nonsense approach to beverages, as it connotes 'real men' take a no nonsense approach to life.
Form: The form of the piece is an advert.
Content: The advert shows a diving contest with 2 serious contestants doing recognised dives, then an overweight 'John Smith' doing a bomb. He receives a perfect 10 for his dive to represent the "No Nonsense motto of John Smiths.
Meaning: The power is with the judges due to the low angle shots in the advert, and has them being serious as if it was a real contest. It connotes that the best things in life are simple, similar to the ethos of the John Smith company. They use a typical beer drinking pub goer to relate to their audience. The camera work shows replays and a scoreboard is edited on, this makes the advert intentionally look like a professional diving event, rather than an advert.
Genre: The genre of the advert is a sort of mockumentary style feelgood piece.
Audience: The target for the advert is middle aged men who enjoy going to the pub with their mates.
https://www.youtube.com/watch?v=oG3mDgDaMfI
Toyota Rav 4 Ad
Purpose: The purpose of the advert is to make the audience want to go out and buy the car on the advert.
Form: The form of the piece is an advert.
Content: The toyota advert shows a couple getting ready to go out the house at great speed. Everything goes wrong because of the speed they are getting ready at, including the man burning his head along with other things.
Meaning: The advert shows them fighting for the car in their driveway, the man blows up the house connoting the car is so good it is worth blowing his house up for. The shots are mostly over the shoulder and from the view of the people in the advert to give the viewer the perspective of the people in the advert.
Genre: The advert is shot like an action movie, as it is very fast paced with lots of changes in shots throughout.
Audience: It is targeted at people who can afford the car, so people above the age of 25 as it also has lots of space for families.
https://www.youtube.com/watch?v=qGTiWPLOCQg
An Idiot Abroad
Purpose: The advert is meant to get the audience to want to watch the show by making them laugh.
Form: The form of the piece is an advert.
Content: The idiot abroad trailer displays 2 different scenes, on of 3 men sat in chairs, one of them the main characters discussing the show and insulting the main character. It then pans to different parts of the episodes to try and inform the audience of the show, with the 3 men promoting the show and trying to persuade people to watch it by saying how funny it is. Most shots are establishing shots and crowd shots of the man in the show.
Meaning: The show is about the greatest places on earth that people want to visit, but it connotes that anything can seem slightly boring if the wrong mindset it used.
Genre: The genre of the advert is comedy, as it is designed to make people laugh.
Audience: It appeals to older children, right the way through to elderly people, as it uses universal comedy as well as shows far off lands.
https://www.youtube.com/watch?v=VpePyoqbtJ0
Old Spice Advert
Purpose: The purpose of the advert is to make men want to buy this deodorant in the advert.
Form: The form of the piece is an advert.
Content: The Old Spice advert tells the audience how to "smell like a man" Throughout the advert mostly close ups are used on the man in the advert, who gives many reasons as to why the bodyspray will make luxurious things happen.
Meaning: The way the man says these tries to make the audience want to buy this product for the effects, as it connotes Old Spice is a deodorant that will allow the wearer to achieve these things that he desires.
Genre: The genre of the piece is an advert, that is shot in a paradise like setting, like a holiday advert, to show all the great things that can happen.
Audience: It appeals to young men to middle aged men who care about personal hygiene and have or are looking for a partner.
https://www.youtube.com/watch?v=ded2qO9eXJU
Wednesday, 22 January 2014
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